Museum Marketing

This weeks blog follows students as they give us an insight into marketing an exhibition:

‘It was important for us to develop a marketing strategy so that we could attract as many people as possible to visit our exhibition, which we have been working on tirelessly this semester. King’s Museum is uniquely placed to attract a number of different audiences including university students and staff, local residents and visiting tourists. So, we decided to use a range of strategies to market our exhibition including social media, local businesses and involving the public in the exhibition prior to its launch.

One of the key tasks for the marketing team was the poster. After putting a lot of effort into the design process, we are very proud of how the final product came out! It was exciting to see the poster printed out of the first time and we had fun putting it up around campus and the city. We also sent it out to local business and heritage sites to display.

Our marketing campaign also has an online component, such as this blog. This has been a great way to tell our story of putting together the exhibition and has given everyone in the class the chance to write about their involvement in the team.

We decided a fun and easy way to spread the message was to make badges for ourselves and to give away to visitors. Additionally, the badges can be found around the campus, for example, in the University’s Sir Duncan Rice Library. We used the poster design as a starting point and simplified it to put it on a badge. The whole class plans to wear the badge and hand them out during the opening of the exhibition. So keep an eye out of #UoAScottishWarrior to see where our badges end up as visitors and students go on their travels!

You can get involved with the Scottish Warrior exhibition too! Part of the exhibition is an interactive area where all ages can think about and share what the term ‘Scottish Warrior’ means to them. We have already had a lot of great entries from local schools and individuals. These ideas will be displayed in the exhibition and throughout social media.

A group of the marketing students will be doing a castle tour wearing ‘Scottish Warrior’ t-shirts, which were designed for the exhibition, and you can find photographs of the trips on our Instagram and Facebook pages @uoamuseums so keep an eye out!

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Come along and visit the exhibition yourself and share your interpretation of the Scottish Warrior with the hashtag #UoAScottishWarrior!

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About uoamuseums

The University of Aberdeen's Museums include King’s Museum and the University's Zoology Museum. The museums can claim to be Scotland's oldest, with records of museums and collections as far back as the late 17th century. Thanks to their status as a Recognised Collection of national significance, the Zoology Museum’s displays are currently being improved, while King's Museum hosts changing exhibitions drawn from across the collections, particularly those formerly in Marischal Museum. Visitors are warmly welcomed to the museums, and there are no charges for admission. Marischal College now houses the Museums Collections Centre, caring for and conserving many of the collections.
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