Our Museum Studies students responsible for design and marketing of the upcoming exhibition ‘The Scottish Warrior’ tell us about their process so far:
‘If you tuned into last weeks blog post you will have read about our object selection team and how they have been working to select exciting and interesting pieces from the University of Aberdeen Museums’ collections for the next exhibition at King’s Museum. Our marketing and design team have also been working hard at what has proved to be a unique challenge. Trying to convey the long and complicated history of the idea of the ‘Scottish warrior’ through design has been a thought-provoking task.
Before any design or marketing decisions could be made, we had to ask ourselves some basic but crucial questions. What is a Scottish Warrior? How have people viewed this topic in the past? What messages are we looking to send? Who is our audience? Once those questions were answered, we had to brainstorm ideas. We bounced lots of ideas off of each other about colour choices, aesthetics, design concepts, and layouts. We had discussions about how to gain the visitors attention quickly and realised that colour choice is crucial so decided to do some research about colour psychology to help guide us. We have had lots of interesting ideas, so deciding which one is the best for our exhibition has been a bit of a challenge.
The design team is only a small portion of the Museum Studies student team so we have to pitch our ideas to the rest of the exhibition group. Satisfying everyone is never the easiest task to undertake and it was tough to find a happy balance, but we did out best to make sure that everyone on the team was pleased with the outcome.
We are Jo, Laura, Leston, Miranda, and Vic and we are the design and marketing team for ‘The Scottish Warrior’ exhibition. We are excited about our contributions and role in the exhibition so be on the look out for our posters in the near future! Come back next week for our next blog post about the interpretation of ‘The Scottish Warrior’. Out exhibition will open in King’s Museum on 13th June 2017. Keep an eye out on social media for #UoAScottishWarrior for more peeks behind the scenes.’